- Snapchat partners with Snowflake and AppsFlyer to enhance ad measurement despite privacy challenges.
Snapchat has announced a range of new partnerships with third-party data tools to help ad partners make the most of their ad campaigns, despite signal loss due to recent mobile privacy changes. Snap will serve as a key mobile platform partner for Snowflake’s Marketing Data Cloud, which will provide advertisers with encrypted, privacy-safe, and effective ad measurement. The brand is also partnering with AppsFlyer on an advanced privacy-centric measurement solution.
Wednesday, April 10, 2024